This Privacy Policy governs the manner in which Xerebral collects, uses, maintains and discloses information collected from users of this website. This Privacy Policy applies to the website and all content offered on the website
Collection of Personally Identifiable Information
We believe it is important to protect and respect the privacy of our customers and users of our xerebral.com web site, and its associated websites, applications, API, software, plug-ins, links, and other related elements (collectively, the “Site”). We are committed to ensuring your privacy as a guest and a customer as set forth below, and we understand your concern about how your Personally Identifiable Information ("PII") is collected, used, and shared.
Our Site is designed to provide information about Xerebral, its content, and its business management consulting services and related products and services (collectively, the “Services”). Xerebral reserves the right to maintain information on users who discontinue Services or use of the Site.
In general, you can use the Site without providing Personally Identifiable Information, but to access certain portions of the Site or to purchase Services, you will be required to provide Personally Identifiable Information. “Personally Identifiable Information” is information that can be used to locate you, contact you, or determine your specific identity. When other information is linked to Personally Identifiable Information, it also becomes Personally Identifiable Information.
We strive to collect as little Personally Identifiable Information as possible, however there may be some occasions where it may be collected. For example:
When you register to download protected content, or order any other Xerebral Service, you must provide a various personal and contact information.
When you purchase a Service, most payments are processed via a third-party merchant such as Stripe or PayPal (the “Payment Vendor”), and your payment information is transmitted to such Payment Vendor. Xerebral is not responsible for information they collect from you, so you should review their terms and privacy policy before providing information via a Payment Vendor site, app or service.
When you submit a request for more information, support or assistance, Xerebral may keep a record of the request, and the manner in which it was processed.
We may ask you to volunteer personal information at other times, including but not limited to when you provide opinions, enter a promotion, or report a problem with Xerebral's service (“Optional Information”).
Your response to the above requests for additional information is strictly voluntary: if you do not wish to provide additional information, you can still use the informative sections of our Site. By submitting your information, you consent to the use of that information as set out in this Privacy Policy and Xerebral's Terms of Use.
The Information We Collect
Xerebral may collect information from you in several different ways including:
Participant or Protected Content Registration.
If you register to use protected content such as tutorials or white papers, we will request certain personally identifiable information from you, including your contact information (such as name, organization, location, phone number, email address, etc.)
Log Files.
We gather certain information on the Site automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and movements around the site, and to gather demographic information about our user base as a whole. We do not link this automatically-collected data to Personally Identifiable Information.
Device Identifiers.
When you use a mobile device like a tablet or phone to access our Service, we may access, collect, monitor, store on your device, and/or remotely store one or more "device identifiers." This information will be only used to improve the user experience. We will only use this information for analytics at a macro level and not at the user level. Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device's operating system or other software, or data sent to the device by Xerebral. A device identifier may deliver information to us or to a third-party partner about how you browse and use the Service and may help us or others provide reports or personalized content and ads. Some features of the Service may not function properly if use or availability of device identifiers is impaired or disabled.
Metadata.
Metadata is usually technical data that is associated with user content. For example, Metadata can describe how, when and by whom a piece of user content was collected and how that content is formatted. Users can add or may have Metadata added to their user content including a hashtag (e.g., to mark keywords when you post a video), geotag (e.g., to mark your location to a video), comments or other data. This makes your user content more searchable by others and more interactive.
Correspondence.
If you send us personal correspondence, such as an email or letter, we may collect such information into a file specific to you.
Public/Sponsored Events.
Xerebral may participate in public events and events with multiple sponsors, such as webinars, trade shows and seminars. The events generally collect certain personally identifiable information from all attendees and distribute this data in whole or in part to all the event sponsors including Xerebral. While we cannot control and are not responsible for the practices of other sponsors for these events, Xerebral will maintain the privacy of its copy of your personal information received in this way.
Payments.
All payments are handled via a third-party Payment Vendor. Xerebral does not receive or store sensitive information such as credit card numbers or banking information. When an online transaction is completed through a Payment Vendor, credit card information or banking information is used solely for the purpose of completing that specific transaction and is not shared with nor transmitted to Xerebral.
Aggregate Information
Demographic and profile data (i.e., age, gender, browser usage) may also be collected. Xerebral uses such data to improve marketing and promotional efforts, statistically analyze site usage, improve content and product offerings and to customize site content, layout, and services. Additionally, this data may be shared with third parties on an aggregated basis.
How We Use Information
Xerebral may use PII for the following purposes:
To improve customer service
Information you provide helps us respond to your service requests and support needs more efficiently
Your information is also used in the performance of a contract with us
To personalize user experience
We may use information in the aggregate to understand how the services and resources provided on the Site are utilized
To improve your overall interactions with us by offering news, insights, or information on events or other other services that may interest you
For other purposes
We may use information for data analysis, usage trends, or evaluating effectiveness of marketing or Services
Opting Out
To opt out of any future email contact from Xerebral, click the “UNSUBSCRIBE” link at the bottom of the email. Or, use the Contact Us form on this Site. You will be removed from our contact database.
Cookies
A cookie is a small text file a web site places on a site visitor's computer hard drive. Its purpose is to let the site know when a user visits and to perform certain functions such as saving passwords and personal preferences. Cookies help evaluate visitors' use of a Web site, such as what viewers want to see and what they never read. This information allows Xerebral to better improve the customer experience of online information. Your browser is probably set to accept cookies. If you would like to turn this feature off, you will need to change the settings of your Internet browser.
Web Beacons
Web beacons are very small, invisible graphics present on web pages or emails that help us track when the page or email has been accessed. Some parts of the Site, emails and other files may use web beacons, also known as clear gif technology or action tags. We may use web beacons to collect, use or store any personal information about you.
Security of Your Information
Xerebral is committed to ensuring that your personal information is protected while you are using the Site and the Services. We use appropriate and reasonable measures to maintain the security of your personal information. If your information is electronically transmitted, it will be encrypted.
Disclosure of Collected Information
Except as otherwise provided in this Privacy Policy, Xerebral will not disclose to non-affiliated third parties without your prior approval, your e-mail address, phone number, or other Personal Information, that we collect via the Site. However, we reserve the right to outsource certain activities such as but not limited to emails, newsletters, mass mailings, tax preparation, and application system development to certain third parties. In such cases, we limit the information provided to these third parties to the minimum necessary for them to perform their retained functions, prohibit them from using the information for any other purpose, or retaining it after it is no longer needed. We do not sell, trade, or rent personal identification information to others.
Notwithstanding any other provisions of this Privacy Policy, Xerebral will cooperate with official law enforcement inquiries, such as fraud investigations, subpoenas, and internal revenue service and other government agency inquiries and requests, and will disclose your personal information when necessary to comply with such requests. Xerebral will also cooperate, at its discretion, with any civil law suits related to intellectual property infringement, libel or other injury to third parties, and will disclose your personal information when required.
Third-party Web Sites
The Site may have advertising or other content that link to the websites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these websites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these websites or services, including their content and links, may be constantly changing. These websites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.
No Information from Minors
The Site is to be accessed by persons 18 years old any over. No one under 18 is allowed to use the Site or the Services. At no time will a minor be asked to provide personal information.
Business Transition
In the event we go through a business transition, such as a merger, acquisition by another company, bankruptcy, or sale of all or a portion of our assets, your personal information will likely be among the assets transferred. We will use your e-mail on file to notify you of this change.
No Access from Certain Jurisdictions
This Privacy Policy reflects Xerebral's intent to comply with the data privacy laws of the United States and the state of Minnesota. You agree not to access the Site if your jurisdiction requires policies that are stronger or otherwise incompatible with this Privacy Policy, as this Privacy Policy may not be in compliance with the requirements of such jurisdiction.
Changes to this Privacy Policy and Your Acceptance
Xerebral reserves the right to change this policy at any time. Xerebral's privacy policy will be kept up-to-date and clearly posted on our Web site. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically. Your continued use of the Site or the Services after an amendment or update to this Policy has been posted on the Site shall be deemed your acceptance to those changes.
How to Contact Us
If you have any questions about this Privacy Policy or the Service, please contact us. You can contact Xerebral for more information related to the privacy of the information by using the Contact Us form. You may also email gene @ xerebral.com.
Updated: 19 February 2025